We work with clients all over the globe, and a common issue we see is that many businesses don’t know where to get started when it comes to link building, simply they don't understand the importance of link building and how to get started. Link building has been and remains to be an important factor for getting high-authority backlinks and organic traffic. But it takes effort! So, let's check out how to get started with link building for your business.

Before you develop your link building strategy, first, review your existing backlink profile to where your links are coming from, which anchor texts they use, and what content is earning the most links. Once you get an idea of your existing backlink profile, go for a thorough analysis of your competitors’ backlink profiles to identify new backlinking opportunities for your website. Segment unique domains based on industry relevance and link obtainability. Then utilize the data to develop your custom link acquisition strategy.

The next important step is keyword research, perform advanced keyword research and create a data-driven keyword optimization strategy to obtain quality backlinks for your website. Keyword strategy also allows you to create relevant and valuable content that ranks high in search results.

Once you complete the above-mentioned three processes, build your advanced link building strategy by using a diverse range of link acquisition methods to gain high-authority backlinks for your website which also help you improve your search rankings, increase website traffic and create a robust online presence for your business.